Over the years I have learned something that I never truly understood in my twenties or thirties. Friendship does not become less important as we age. It becomes more important.

Yet many women quietly admit that their friendship circles have changed. Children grow up. Careers shift. Relationships evolve. People move. Life gets busy. And before we realise it, the ease of connection we once took for granted requires intention.

This is one of the reasons I created Sisterhood Social.

Not because women are desperate or lonely, but because many of us are curious, energised, and still growing. We want stimulating conversation. We want laughter. We want to surround ourselves with women who are engaged with life and who bring new perspectives, new ideas, and new energy.

I see Sisterhood as an opportunity. In the same way that I continue to study, to learn, and to place myself in environments that stretch me, friendship is another form of growth. New people expand our thinking. They challenge us. They inspire us.

And that is something worth seeking out deliberately.

The Truth About Friendship After 40

When I speak with women, I hear the same themes again and again.

They are not short of people in their lives. They may have partners, colleagues, family, and acquaintances. But what they sometimes miss is ease. The kind of friendship where conversation flows and you feel understood without explanation.

Friendship in midlife is different. It is less about proximity and more about alignment. Shared values matter more than shared schedules.

This is why many women begin to actively look for new friendships. Search terms like friendship, relationship, and making friends are searched thousands of times every month. That tells us something powerful. It tells us that connection is not a trivial desire. It is a human need.

We also hear more discussion today about the loneliness epidemic and about social isolation. These are real issues, but they do not define the whole picture. Many women are not lonely at all. They simply want more. More stimulation. More conversation. More people who are living boldly and thinking deeply.

That is a very different motivation.

Sisterhood Is Not About Filling a Gap

It Is About Expanding Your World

I am very clear about this. Sisterhood Social is not a space for desperation. It is a space for possibility.

It is for women who enjoy meeting people.
It is for women who are curious about others.
It is for women who feel energised by conversation and connection.

It is for women who want to amplify the life they are already living.

There is something electric about sitting at a table with women who are engaged with the world. Women who are running businesses, studying, volunteering, creating, raising families, travelling, rebuilding, reinventing. Women who have stories and who are still writing new ones.

Those are the rooms I have always loved being in. Sisterhood simply creates more of them.

The Power of New Energy

One of the greatest gifts of friendship is energy. Some people lift you. They spark ideas. They make you laugh. They remind you of what is possible.

We often underestimate how much the people around us shape our thinking. Surround yourself with people who are open, optimistic, and engaged, and you begin to feel that way too.

This is not a new idea. It is why we attend conferences, workshops, and courses. We place ourselves in environments where energy and ideas circulate. Friendship works in exactly the same way.

Why Women Still Seek Friendship

There is a reason why friendship quotes are searched so often online. People are looking for language to describe something deeply felt.

Friendship is not just companionship. It is belonging. It is recognition. It is the comfort of being seen as you are, and the excitement of being encouraged to grow.

After 40, this becomes even more valuable. We know ourselves better. We have less tolerance for superficiality. We value honesty, humour, warmth, and intelligence.

And we become far more intentional about who we spend our time with.

An Invitation, Not a Solution

I do not see Sisterhood Social as solving a problem. I see it as opening a door.

An invitation to step into new conversations.
An invitation to meet women outside your usual circles.
An invitation to keep growing, keep laughing, and keep discovering.

If you are someone who thrives on new experiences, who enjoys meeting interesting people, and who believes that life is richer when shared, then Sisterhood may feel like home.

Friendship is not something we outgrow. It is something we deepen, expand, and rediscover at every stage of life.

And in my experience, some of the very best friendships begin when we least expect them.

Our new platform Sisterhood Social is taking sign ups now www.sisterhoodsocial.co.nz