Check out our episodes

Link to each episode below. Don't use Spotify? Hit the link at the bottom of the page to find us on whichever platform you prefer

Ep.1 From Idea to Reality: Building a Fashion Brand

In this inaugural episode of Stretton Unfiltered, Annah and Sami Stretton share the unfiltered journey of building a fashion brand from the ground up, losing a nearly $5million relationship and how we recovered. Discussing the challenges faced, the importance of making a start, and the evolution of the Annah Stretton brand and the MAJOR learning curves along the way.
We dive into the significance of quality, community connection, balancing motherhood and the shift towards online retail, while also touching on the aspirations of participating in Fashion Week.
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Ep.2 Fashion Week Faux Pas: The Boar’s Head, The Backlash, and the Buzz

From War Bride in 2002 to the infamous boar’s head and PETA protests, we unpack 13 years of Annah Stretton at New Zealand Fashion Week. Annah and Sami revisit the highs, the stinging criticism, the resilience it demanded, and the wild moments that made headlines (and sometimes chaos). It’s a raw, behind-the-scenes look at what really happens when creativity meets controversy on the catwalk
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Ep 3. How one Phone Call Sparked Our Biggest Pivot Yet, The Annah Stretton COVID Story

A fashion label on “struggle street” becomes an essentialbusiness in days. Annah and Sami take you inside the chaos, from sewing machines firing up to 15,000 mask packs sold in a single day, and how the pivot not only saved the business but reignited it's relevance.
We want to acknowledge that while our story reflects moments of humour, pivoting, and unexpected success, the COVID period was an incredibly difficult time for many. Businesses closed, families faced hardship, and many lost loved ones. We share our experience with gratitude, but also with deep respect for the challenges others endured.
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Ep 4. The Love - Hate Life Of Social Media: Authenticity, Body Confidence And The Courage To be Real

In this refreshingly honest conversation, Sami & Annah sit down with Camille Guzzwell . Waikato’s radio firecracker and long-time friend of the Annah Stretton brand, to unpack the rollercoaster world of social media. From the nostalgia of Bebo and Facebook’s early days to the pressures of today’s online perfection, they dive deep into authenticity, body positivity, and the power of community. Camille opens up about seeing herself on camera for the first time (“jibbly bits and all”), learning to love her body at 53, and how kindness online still matters.
Annah shares her own toughest social-media moment; the viral bear-rug controversy. And what it taught her about resilience, fear, and rebuilding after public backlash. Together, they explore how brands and individuals can stay real, joyful, and connected in a digital world that often rewards the opposite.
💬 A must-listen for anyone who’s ever loved, hated, or been hurt by social media
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Ep5. Olive’s Kitchen: How We Took Our Dog’s Health Journey And Grew A Pet Wellness Brand

When Olive, Annah’s beloved white boxer, was diagnosed with cancer, it sparked more than a fight to save one dog’s life. It ignited the beginnings of a pet wellness movement. In this episode, Annah and Sami sit down with holistic vet Dr Heidi Ward-McGrath to unpack how a personal health crisis turned into the birth of Olive’s Kitchen, a New Zealand pet brand built on the belief that good food is good medicine.
We explore how natural nutrition, gut health, and fearless problem-solving evolved into a thriving business filling a major gap in the pet care industry. From mixing ingredients on the kitchen bench to shipping across the Tasman, We talk about creating a product that solved a problem for our own dog, and then for thousands more. This is a story of personal health, purpose-driven entrepreneurship, and the power of turning pain points into powerful business opportunities.
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Ep 6: The Art Of Difficult Conversations

How do you tackle the conversations no one wants to have? In this candid chat, Annah and Sami unpack the messy, human, and surprisingly empowering side of difficult conversations. From leadership moments to smelly summer scenarios, family dynamics to customer service meltdowns, they share their go to tools for turning tough talks into positive outcomes.

This episode explores:
• Why avoiding hard conversations only makes matters worse
• How to frame tough feedback positively and effectively
• Navigating work and family dynamics with honesty and longevity 
• The power of listening and calm communication

Perfect for leaders, small business owners, and anyone who’s ever dreaded “the talk.”
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Ep 7: From Brown Paper Bags to Big Wins – What Worked and What Didn’t

Sami joins Annah to talk about the real story behind entrepreneurship, the wins, the wipeouts, and the lessons that keep you going. They revisit the Te Aroha wellness retreat that never got off the ground, the pet wellness brand Olive’s Kitchen, that started in a brown paper bag and grew into a national favourite, and the four Australian stores that didn’t quite take off.
They unpack the rise of the Stitch and Bitch sewing kits that evolved from a wrap dress hit, and how RAW has created lasting change for more than 100 women once caught in the justice system.
Together they explore how to find the right market fit, know when to step back, build credibility in new spaces, and why failure is often just the price of learning. Along the way they reflect on the quieter lessons from charitable ventures like Good Collective, Kia Puawai, and the Hopefish scholarships, each one a story of purpose over profit. If you’re building something of your own, this honest, energising chat will give you the clarity to test smarter, adapt faster, and back yourself with confidence. Rate, follow, and share with someone who needs a little push to keep going
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Ep8. Birds of a Feather: Retail That Built A Community. With Special Guest Phoenix Renata

Annah and Sami reconnect with makeup creative Phoenix to trace a 20-year journey from neighbouring Newmarket shops to Fashion Week runways and the Birds of a Feather concept stores that fused beauty, fashion, coffee, and connection.

They unpack why experiential retail still wins, the realities of staffing, and the power of store traditions and ladies nights. A masterclass in partnership, purpose, and perseverance.
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Ep 9: The Lovely Chat - Cateiring For Curves In Fashion

In this timely and honest conversation, Annah and Sami unpack the realities of catering for curvy women in fashion. From the early days of their dedicated “GARB” label to today’s fully integrated size range, they reflect on what inclusion truly means and how their approach has evolved. Sparked by recent industry conversations around size ranges and commercial pressures, this episode explores the economic realities behind fashion decisions, the emotional impact of exclusion in retail spaces, and why Annah Stretton continues to design from XS through to 3X.

They share behind the scenes insight into:
• Why they moved away from separating “curvy” collections
• The real cost of cutting extended sizes
• Why pricing remains inclusive across all sizes
• How AI models and diverse casting are reshaping their campaigns
• The impact of RAW and social impact work on leadership and design
• Why belonging matters more than ever in fashion

It is thoughtful, candid, and a reminder that inclusion is not just a marketing strategy. It is a values decision.
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Ep 10: The Launch Of Sisterhood Social

This week on Stretton Unfiltered, Sami and Annah dive into the story behind Sisterhood Social, a new platform designed to help women over 40 build meaningful friendships and connections. Fresh off the back of their very first Sisterhood Social event, they reflect on what happened when nearly 40 women walked into a room full of strangers and left feeling connected, inspired, and part of something bigger. From courageous solo arrivals to fast-paced icebreaker conversations, the night proved just how much women value genuine connection. In this episode,
Annah and Sami talk about:
• The unexpected moment that sparked the idea for Sisterhood Social
• Why making friends as an adult can be harder than we think
• The difference between surface-level conversations and meaningful friendships
• How the Sisterhood Social platform works and why it’s designed specifically for women 40+
• The importance of safety, identity verification, and thoughtful matching
• What they learned from the first trial event and the powerful feedback from attendees
They also explore the broader question many women quietly ask themselves: Where do you go to meet new friends when you’re no longer in school, raising young children, or surrounded by built-in social circles?
Sisterhood Social aims to answer that question by creating a trusted space where women can connect, share interests, build friendships, and enrich their lives.
If you’ve ever wished for deeper conversations, new perspectives, or simply more women in your world who “get it”, this episode is for you. Learn more or register at sisterhoodsocial.co.nz.
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EP11 : Give To Gain - Happy International Women's Day

International Women’s Day got us thinking.

About women. About impact. About purpose.

And about why Life Changing Clothes has always meant so much more than fashion.In this episode of Stretton Unfiltered, we unpack a simple idea that has shaped so much of what we do
Give to Gain.Not financial gain.
Not applause.
Not recognition.But the kind of gain that comes from showing up for other women. From backing them when it matters. From building connection, opening doors, and creating change in the places where it’s needed most.We talk honestly about the work behind the work.
The social impact journey.
The wins, the failures, the lessons that only come from doing the mahi.From RAW to Hopefish to Sisterhood Social, this conversation goes right to the heart of why supporting women in all spaces matters so deeply to who we are.If you’ve ever believed that giving your time, your voice, or your energy can change lives — this one is for you.

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Ep 12: Passion, Pivot & Closure – A Chat With Millie Rose On Building, Thriving, And Letting Go

What does it take to build something special? To dream up a space that's part cupcake haven, part fashion sanctuary, all heart, and actually pull it off?
In this episode of Stretton Unfiltered, we sit down with Millie Rose founder, dreamer, doer, and the unstoppable force behind Millie Rose Boutique in Timaru. From emailing her way into her very first supplier relationship, to baking through the night and helping hundreds of women feel good in their own skin, Millie unpacks the unfiltered reality behind the six-year journey that was equal parts hustle, hope, and heartbreak. We talk about the power (and pain) of saying YES, the lessons that arrive with every “no,” and what it means to pivot and keep going, until you know it’s time to walk away. It’s about community, courage, creative burnout, and the quiet strength it takes to call it when your head and your heart are pulling in different directions. If you’ve ever had to back yourself when no one else would, reinvent on the fly, or redefine what success really looks like , this conversation is for you.
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Ep 13: Inside The Annah Stretton Retail Experience

Some days in retail are about beautiful clothes.
But at Annah Stretton, it has always been about something much more. In this episode of Stretton Unfiltered, Annah and Sami sit down with Angela Gilmour, who spent 17 years in their flagship Christchurch store, to take you inside the Annah Stretton retail experience. This is a brand built on the belief that clothing should be designed not just for a woman’s shape, but for her story. That what she wears can lift her up, restore confidence, and help her step back into her own light. But what truly sets this experience apart is the people behind it. Our retail teams are not there to simply sell clothes.
They are carefully chosen, developed, and empowered to deliver something far greater, an experience that meets women exactly where they are, and helps them see themselves again. Angela shares what really happens behind the fitting room curtain…
The quiet moments.
The turning points.
The transformations.
For business owners, this episode offers a powerful look at a retail model that prioritises connection over transaction, and shows how investing in exceptional sales teams can elevate an entire brand experience. Because when your people are exceptional, your retail becomes unforgettable. This conversation is a reminder that great retail is not just about product.
It is about purpose, people, and the courage to do it differently.
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Ep 14: Holding It All Together Until It Falls Apart - Nadene's Journey

Some of the women who fall the hardest…are the ones holding everything together. From the outside, it can look like capability. Success. Control. But underneath, it can be pressure. Responsibility. And decisions made quietly, just to get through.
In this episode of Stretton Unfiltered, Nadene shares the story behind what happens when that pressure builds over time… and eventually gives way. Not all at once. Not dramatically.
But slowly. A business growing faster than the support around it. A refusal to ask for help. A belief that it can still be fixed. Until it can’t. What follows is a journey through the justice system, prison, and everything that comes after.
The reality of being seen differently. The weight of rebuilding.
And the quiet work of starting again. Because this is not a story about failure. It is about what happens when capable women carry too much, for too long…and what it takes to rebuild from there. Through RAW, this is something we see often. Not women defined by their worst moment. But women who choose, step by step, to move beyond it.
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Ep 15: From Fear to Freedom - Nikki’s Story

What does it really look like to love someone through chaos… and still find your way back to yourself?
In this episode of Stretton Unfiltered, we sit down with Nikki, her story will stay with you long after the conversation ends.
From a stable upbringing to a life shaped by low self-worth, abusive relationships, and years of fear, Nikki bravely shares what it was like to live inside a world that felt impossible to escape. We talk about the quiet realities so many women carry, staying when it hurts, protecting children while breaking inside, and the invisible weight of believing you’re not worthy of more.
Nikki opens up about life alongside Ben through prison, addiction, violence, and the turning point that changed everything. Not overnight, not easily, but through accountability, honesty, and the slow rebuild of two people choosing something different. This is a conversation about survival, about what it costs to stay and rebuilding yourself from nothing. It’s also about hope. About forgiveness. About the possibility of change, even when everything says otherwise. And most importantly, it’s a reminder that if you are in something hard, you are not alone. There is support. There are people who will stand beside you. Taking that first step is enough. If you’ve ever questioned your worth, stayed longer than you should have, or wondered if life can look different, this conversation is for you.
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Ep 16: Haley Bicknell & Punnet Cafe: Booked Out To Burnt Out

What does it take to create a business that people will go out of their way for, and keep coming back to? In this episode of Stretton Unfiltered, Annah sits down with Haley Bicknell, owner of Punnet, a rural café in Tamahere that has quietly become one of the Waikato’s most enduring and consistently busy destinations. Not because it follows the rules, but because it breaks them. From its beginnings on a strawberry farm to a multi-layered business employing 40 staff, Haley shares what it really takes to build something that lasts. This is a conversation grounded in the realities of running a high-volume, people-driven business, where growth doesn’t always feel like success, and where burnout can sit just beneath the surface.
Together, they unpack:
Why “being busy” doesn’t always mean being profitable
The power of defining a clear core purpose and actually living it
What it takes to scale a business while maintaining consistency
The hidden toll of customer-facing roles and leadership burnout
How stepping back, not pushing harder, can sometimes save a business
Why hiring well and building the right team changes everything
Haley also shares her experience of hitting breaking point, putting the business on the market, and ultimately choosing to rebuild it differently, with stronger systems, better support, and a renewed sense of purpose. For business owners and operators, this episode is a reminder that longevity isn’t about chasing growth. It’s about creating something people genuinely want to be part of, and building a team that can carry it with you. A thoughtful, honest conversation about business, resilience, and redefining what success actually looks like.
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