Check out our episodes

Link to each episode below. Don't use Spotify? Hit the link at the bottom of the page to find us on whichever platform you prefer

Ep.1 From Idea to Reality: Building a Fashion Brand

In this inaugural episode of Stretton Unfiltered, Annah and Sami Stretton share the unfiltered journey of building a fashion brand from the ground up, losing a nearly $5million relationship and how we recovered. Discussing the challenges faced, the importance of making a start, and the evolution of the Annah Stretton brand and the MAJOR learning curves along the way.
We dive into the significance of quality, community connection, balancing motherhood and the shift towards online retail, while also touching on the aspirations of participating in Fashion Week.
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Ep.2 Fashion Week Faux Pas: The Boar’s Head, The Backlash, and the Buzz

From War Bride in 2002 to the infamous boar’s head and PETA protests, we unpack 13 years of Annah Stretton at New Zealand Fashion Week. Annah and Sami revisit the highs, the stinging criticism, the resilience it demanded, and the wild moments that made headlines (and sometimes chaos). It’s a raw, behind-the-scenes look at what really happens when creativity meets controversy on the catwalk
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Ep 3. How one Phone Call Sparked Our Biggest Pivot Yet, The Annah Stretton COVID Story

A fashion label on “struggle street” becomes an essentialbusiness in days. Annah and Sami take you inside the chaos, from sewing machines firing up to 15,000 mask packs sold in a single day, and how the pivot not only saved the business but reignited it's relevance.
We want to acknowledge that while our story reflects moments of humour, pivoting, and unexpected success, the COVID period was an incredibly difficult time for many. Businesses closed, families faced hardship, and many lost loved ones. We share our experience with gratitude, but also with deep respect for the challenges others endured.
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Ep 4. The Love - Hate Life Of Social Media: Authenticity, Body Confidence And The Courage To be Real

In this refreshingly honest conversation, Sami & Annah sit down with Camille Guzzwell . Waikato’s radio firecracker and long-time friend of the Annah Stretton brand, to unpack the rollercoaster world of social media. From the nostalgia of Bebo and Facebook’s early days to the pressures of today’s online perfection, they dive deep into authenticity, body positivity, and the power of community. Camille opens up about seeing herself on camera for the first time (“jibbly bits and all”), learning to love her body at 53, and how kindness online still matters.
Annah shares her own toughest social-media moment; the viral bear-rug controversy. And what it taught her about resilience, fear, and rebuilding after public backlash. Together, they explore how brands and individuals can stay real, joyful, and connected in a digital world that often rewards the opposite.
💬 A must-listen for anyone who’s ever loved, hated, or been hurt by social media
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Ep5. Olive’s Kitchen: How We Took Our Dog’s Health Journey And Grew A Pet Wellness Brand

When Olive, Annah’s beloved white boxer, was diagnosed with cancer, it sparked more than a fight to save one dog’s life. It ignited the beginnings of a pet wellness movement. In this episode, Annah and Sami sit down with holistic vet Dr Heidi Ward-McGrath to unpack how a personal health crisis turned into the birth of Olive’s Kitchen, a New Zealand pet brand built on the belief that good food is good medicine.
We explore how natural nutrition, gut health, and fearless problem-solving evolved into a thriving business filling a major gap in the pet care industry. From mixing ingredients on the kitchen bench to shipping across the Tasman, We talk about creating a product that solved a problem for our own dog, and then for thousands more. This is a story of personal health, purpose-driven entrepreneurship, and the power of turning pain points into powerful business opportunities.
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