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Fashion

Flattering and Fabulous. Dressing Curves with Confidence

30 Apr 2025

For me, dressing for a curvy figure( one that we call 'lovely' ) is all about choosing pieces that not only flatter but also make you feel incredible, comfortable, confident, and totally yourself. Β Fashion should never be about hiding away. It should empower and celebrate everybody.

I always start with styles that bring balance. TheΒ Clowning AroundΒ andΒ Lucy blouses are perfect examples. Their V necklines and soft ruffles around the shoulders and necklines naturally draw the eye up, helping to balance out a curvier lower half. These are the kinds of details that really work for our 'lovely' shape.

Now let’s talk layers. A great jacket can completely pull a look together. Many of our curvy women reach for theΒ AdyΒ Jacket. The curved hem and gentle waist shaping make it a real go-to. Or theΒ Winn EvaΒ Jacket, if they want something a bit longer with that beautiful stretch that moves with them. Pair either with our Madison Pant, a waist-cinching wide-leg beauty that smooths the hip line and gives you that polished, elongated silhouette.

When it comes to dresses, it’s all about clever shaping. TheΒ Jude Jem dress is a stunner. Cross front, super flattering, and the sleeve length is just right for adding length to the arms. Then there’s the Magic dresses, with their V necks and soft gathering through the waist and hips present in their many tiers, so they skim in all the right places without clinging.

IfΒ you’re in the mood to bring a little drama, go straight for theΒ Night MovesΒ dress. It has a darker base and the batwing sleeves to create beautiful movement. I love wearing the neckline untied, turning it into a V and sometimes adding a belt for extra waist definition. It’s subtle but so effective.

And for those days when I really want to turn heads, it’s theΒ Gina JudeΒ or theΒ Matilda Dress. These are dresses that come with personality. Gorgeous layered textures and full flared skirts that move like a dream. They’re feminine, flattering, and just so much fun to wear.

At the end of the day, what I love most is offering clothes that love your shape right back. Because great fashion isn’t about size. It’s about finding pieces that make you feel fabulous every time you put them on.

Lucy Blouse - Blue Bird Beauty
$179.00 NZD
$179.00 NZD
Lucy Blouse - Blue Bird BeautyLucy Blouse - Blue Bird Beauty

Lucy Blouse - Blue Bird Beauty

The Lucy Blouse, our dreamy soft floaty chiffon blouse - a sellout style! Featuring our Blue Bird Beauty Print, with tones of pale blue, rosey pink and greens throughout. The Lucy features full length sleeves with elasticated cuffs and a V neck with a...
$179.00 NZD
$179.00 NZD
$179.00 NZD
More sizes available
Jude Jem Dress - J'adore Roses
$229.00 NZD
$229.00 NZD
Jude Jem Dress - J'adore RosesJude Jem Dress - J'adore Roses

Jude Jem Dress - J'adore Roses

Crafted in a deep velvety fabric with a floaty fit, this dress will take you to work or a special occasion. An elegantly gathered side bodice adds a perfect shape to this midi dress. Featuring a fun black velvet with our J'adore Roses printΒ ...
$229.00 NZD
$229.00 NZD
$229.00 NZD
More sizes available
Vita Flare Pant - J'Adore Roses
$169.00 NZD
$169.00 NZD
Vita Flare Pant - J'Adore RosesVita Flare Pant - J'Adore Roses

Vita Flare Pant - J'Adore Roses

The classic pant is a favourite staple in any wardrobe – The new Vita Flare Pants are your favourite Annah Stretton trousers, now in a flare cut with a stunning rose pattern. With smooth fabric with stretch and a wide elasticated waistband, you’ll be...
$169.00 NZD
$169.00 NZD
$169.00 NZD
More sizes available
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