Heir to NZ fashion royalty, Sami Stretton launches solo brand ‘Everybody Loves Lucy’.
Sami Stretton, daughter of New Zealand fashion royalty Annah Stretton, debuts ‘Everybody Loves Lucy’, her first solo fashion brand this November.
The inaugural high-summer capsule includes six designs that reflect a ‘playful, younger sister’ of the Stretton household name.
Influenced by the larger than life, Lucille Ball from ‘I Love Lucy’. Wrapped waistlines and capped sleeves nod to design details of the 50's era, complemented by bright, modern contrasting prints.
The five dresses and playsuit have been created in easy-wearing fabrics ideal for summer, each print personally sourced by Sami for their unique vibrant colour.
Staying true to the Stretton brand architecture, Everybody Loves Lucy is designed with inclusivity in mind. Sized from XS-XL and priced at $180, the effortless collection can be worn by anyone.
“Each piece is like an elevated go-to fun summer dress. Prints are handpicked so each piece can move seamlessly from day to night. V and boat necklines, feminine frills and cinched-in waists are always complementary to the silhouette, and its reference in my collection pays homage to my time with the Stretton group.”
Everybody Loves Lucy is Sami’s second business endeavour for 2019. Earlier this year she launched the canine superfood supplement, Doggy Daily. A true animal lover, Sami has pledged $5 from each purchase of her new fashion collection to New Zealand animal welfare charity, Pet Refuge.