If the news is anything to go by we may be in for another dismal financial year with stories including electronics giant, Dick Smith going into receivership and Wall Street announcing its worst-ever four-day start to a year being splashed across headlines.
Layoffs and closures are not an uncommon trend in the media and we are left gloomily pondering what the resultant effect on families will be, on their personal morale and the communities they live in.
An employee that has been ‘let go’ is inevitably left feeling unmotivated and unwanted. I have seen this first hand and empathize with other retailers as it gets harder to maintain the levels of highly motivated, highly skilled team members.
For many, if they don’t find the right staff, they simply can’t open. There are just as many that will tell you they have run advertisements for weeks and had no one apply, so relatively unskilled roles sit vacant or they face the barrage of hopeful immigrant CVs that flood in for anything and everything via digital platforms.
It has been my experience that Trade Me and Seek in many cases appear to yield nothing but the perennial lookers, the ‘grass is always greener’ types that are always moving on in the hope of something better.
So I’ve gone back to the traditional means of employment advertising and so far it’s working. Small weekly community papers are the ticket. The ones that go out for free, hang around for a week and get read by so many in cafes, homes, waiting rooms, at your place and mine. These papers certainly haven’t felt the impact of the technology shift which has led to the lower readerships of city papers. They also talk community news in a wonderfully positive light – who doesn’t want to read this stuff? We all do!
So, small run-on adverts – the equivalent of a good chat over a cup of tea, warm and personable. And they have yielded some wonderful results.
Maybe it is just that my customer isn’t the digital native that everyone would have me believe. She’s just reading her local news to connect and there I am with a wonderful opportunity.
I’ve also started to look at my customers to join the ranks. Surely the wonderful women that are huge lovers of my brand might want to work with the frocks they love and covet so much? And it isn’t too hard for them to attain strong sales results as they love the gear.
Rather than suffering at the hands of the mainstream recruitment platforms and falling by the wayside as so many do in these difficult trading times, I have finally found my solace in the tried and true. Maybe, just like food and fashion and the many other parts of our life that have returned to what we loved in our grandmother’s time, this is exactly what I have found in regards to recruitment. What will future recruitment trends bring? We will all have to look into the tea leaves on that one!